There are many myths regarding search engine optimization or SEO. One reason for the number of myths is search engines are constantly evolving, requiring new approaches on how to best utilize them. A lack of set rules on how to rank adds to the confusion. It is your job to keep updated on any changes made by a search engine to maximize your rank. You can only this by testing out various strategies and see what works.
The following is a list of SEO myths to keep in mind.
Let’s start with the idea that you have to optimize long tail keywords in order to have them rank well. You can find this myth in many internet marketing circles. But no, you don’t need to do any optimization work for the long tail keyword phrases, mainly because they are already uncompetitive and not many people are searching for these keywords in the search engines. You can rank for long tail keywords without much effort. The way to rank for these keywords is simply to use them in some of your content, which cannot be called optimization. That’s all there is to it. These are good keywords to target for the very reason that you don’t have to work at optimizing them.
You should also know that failing to conform to Google’s guidelines when you are optimizing your site will not lead to you being banned. This is because the rules Google has created are simply good sense. Reading them is not obligatory, if you are sure you are doing the right thing. All you have to do is ensure you don’t do anything that would be considered spamming or cheating by the search engines. But yes, go through these Guidelines once because they keep updating and it will help you with gathering knowledge.
Another fallacy many believe has an important effect on your SERP rankings is the need to frequently update your site. While updating your site regularly with fresh content may lead to spiders crawling your site more frequently, it will have virtually no effect on your rankings. This means that you shouldn’t make forced updates if your site doesn’t need it simply to keep the search engines happy. They will not be affected in any significant way. All you need to do is conduct a search and you will find that a lot of the sites that rank well in niches that are quite popular have not been updated in quite some time.
The best approach to SEO is researching already perfected practices and implementing them on your site. When it comes to SEO there is no one right answer for high ranking; you need to keep researching and stay up to date on new information as it comes available..
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